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We build it. We run it.
You own it.

We build the internal platform your business actually needs - shaped to how your team works, not forced into a generic template - and run it for you as SaaS.

AI included
Hosted in EU
You own the code
Ask anything across your business…⌘K
EM
Overview
Tuesday, 14 March
Workflows
128
+12
Approvals
14
−3
AI solves
1,842
+23%
Recent activity
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INVOICEMaersk settled · €48,2002 min ago
APPROVALVestas contract awaiting CFO14 min ago
AI7 questions resolved autonomously1 hour ago
AI found an answer0.42s
Revenue from Nordic enterprise grew +23.8% QoQ. Three accounts drove half of it: Vestas, Maersk, Novo Nordisk.
Sources · CRM · ERP · 4 invoices · Q1 ledger
The problem

Your business runs across six tools that don’t talk.

Off-the-shelf SaaS got you here - by selling each team a different piece. Every question becomes a treasure hunt. Every report becomes a meeting. Every integration becomes a project. The fix isn’t a seventh tool. It’s one platform built around how your team actually works.

The old way
Today
CRMSalesforceseparate login
ERPSAP / Dynamicsseparate login
DocsSharePoint / Driveseparate login
EmailOutlook threadsseparate login
ChatSlack / Teamsseparate login
BITableau / Power BIseparate login
~45 minto answer one question. Across three tools. Out of date by the time you finish.
With a platform built for you
Live
YouWhich Nordic accounts grew fastest last quarter?
ZelfwareVestas (+38%), Maersk (+29%), Novo Nordisk (+21%). Pulled from CRM + Q1 ledger.
sources · CRM · ERP · 3 accounts · Q1 ledger
~5 secondsto get the answer. Cited. Current. One platform.
One platform built around your business.
Built around your workflowsRun by us as SaaSYou own the codeAI included
Who we build for

Custom platforms for industries that need them.

We've built for property developers, financial firms, logistics operators, and professional services. Built around the operational reality of each industry - not generic templates.

01 / 04

Real estate & property

For property developers, real estate funds, and management firms.

  • Developer CRM & sales pipeline
  • Construction & project management
  • Property management operations
  • Document & compliance tracking
02 / 04

Financial services

For asset managers, lenders, wealth managers, and financial firms.

  • Portfolio & allocation operations
  • Fee, commission & revenue calculations
  • Compliance workflows & audit trails
  • Operational dashboards & reporting
03 / 04

Logistics & shipping

For dry bulk, tanker, freight forwarders, 3PLs, and shipping operators.

  • Voyage & charter operations
  • Cargo tracking & document management
  • Customer & partner portals
  • Warehouse, 3PL & supply chain
04 / 04

Professional services

For consulting, legal, and accounting firms.

  • Client intake & engagement management
  • Document collaboration & due diligence
  • Time tracking & billing workflows
  • Project & resource management
Case study

Real platforms, in production today.

Anonymous · Nordic real estate

A property developer running their entire commercial operation on Zelfware.

Sales pipeline, leasing, tenant administration and document workflows - consolidated into a single custom platform shaped around how their commercial team actually works. Replaced multiple disconnected tools. The customer owns the source code; we run it as SaaS.

Customer name withheld at their request.
At a glance
Industry
Real estate development
Scope
Sales + leasing + administration
Hosting
EU · code-owned by customer
Status
Live in production
How it works

One platform for your business. Not another tool to integrate.

We replace the spreadsheets and scattered SaaS tools with a single internal platform built around how your team actually operates. Workflows, integrations, records, approvals - in one place.

01 · Connect

Connect everything you already run.

Your existing stack stays where it is. We stream your CRM, ERP, documents and data sources into one secure layer - then build the workflows on top.

CRM
ERP
Docs
Data lake
Email
Chat
02 · Search

Ask anything. In plain language.

Every platform we build comes with AI search across your own data. Ask a question, get a cited answer. No training on your data, ever.

Ask anything…⌘K
Which accounts are at risk of churn?
Show me unpaid invoices over €10,000
Summarize every contract renewal this quarter
Draft a follow-up email for Maersk - with context
03 · Operate

We run it. You use it.

Hosting, uptime, security, updates - we handle it. Your team gets a live product, not a handover. Full source lives in your repo the whole way.

EU-hosted
Frankfurt or Amsterdam. Your region, your rules.
End-to-end encrypted
At rest and in transit, with your keys.
Role-based access
Per team, per record, per source.
Full audit trail
Every query, every edit - signed.
Purpose-built

Not a template.
A platform shaped to your business.

We design the schema, workflows and integrations around the way you actually operate - then deliver it as a live, managed product.

Custom workflowsIntegrations that fitDocument generationRole-based accessApproval chainsAudit logs
app.zelfware.ai/workflows
Invoice approvalContract renewalQ1 pipeline reviewOnboarding
WorkflowOwnerStatusValue
Invoice #2048 → MaerskEmma R.approved€48,200.00
Contract - Vestas A/SJonas C.pending€182,400.00
Renewal - Novo NordiskSarah M.drafting€94,500.00
Onboard - Carlsberg GmbHEmma R.approved€31,900.00
Features

Built-in capabilities, customised to how you actually work.

Every Zelfware platform ships with the operational features your team expects - shaped to your specific workflows, not forced into a generic template.

Custom workflows

Your stages. Your rules. Automated end-to-end.

Define stages, automate the handoffs between them, and track every record as it moves. Pipelines that match your actual process - not a vendor's mental model.

01
Lead in
02
Qualified
03
ProposalActive
04
Contract
05
Won
Approval chains

Multi-step approvals, routed automatically.

Configurable approval rules with escalation paths and complete audit trails. The right person sees it. The wrong person never has to think about it.

RequestContract - Vestas A/S
€182,400
Account leadEmma R.
approved
FinanceJonas C.
pending
CFOSarah M.
queued
Live dashboards

Numbers you actually use, on a screen that's always current.

Role-specific dashboards built around the metrics that matter to each team. Real-time, exportable, scheduled - no more waiting on a BI export.

Revenue · Q1vs Q4 baseline
€4.82M+23.8% QoQ

Role-based access

Granular permissions per team, per record, per source. The right people see exactly what they need.

Document generation

Contracts, reports, invoices - pre-filled from your data, generated on demand, signed in line.

Notifications & alerts

Email, Slack, in-app, webhook. Triggered by the events you define, sent to the people who need to know.

Audit trails

Every action logged with who, what, when, and why. Compliance-ready out of the box.

API access

Full REST API on every system. Connect to anything in your stack - or let external systems push data in.

Multi-language

Built-in i18n so your platform works across Nordic, DACH, and the rest of the EU. Add languages as you expand.

How we work

You see everything before you commit.

Four phases. Fixed price per phase. Walk away at any point and take your code with you.

01

Workshop

Two days. On-site or remote. We map your actual operations - what the platform has to do.

  • Stakeholder interviews
  • Current-tool audit
  • Success criteria agreed
02

Scope & prototype

Fixed-price scope in writing. A clickable prototype you can poke at before we commit a line.

  • Written scope document
  • Interactive prototype
  • Change requests priced up-front
03

Build

We build in the open. Weekly demos. Your engineers can read every line as it goes in.

  • Source you can read as it's written
  • Tickets and progress visible to your team
04

Run it for you

We host it in the EU and operate it like a SaaS product - monitoring, uptime, updates, on-call. One flat monthly price.

  • 99.9% uptime SLA
  • 24/7 customer support
  • Quarterly roadmap review

You own the code at every step. No exit fee, no lock-in.

Pricing

One price to build it. One to run it. No per-seat fees.

Fixed price per phase. Fixed monthly to operate. Unlimited users. You own the code at every step.

Phase 1 · One-time

We build it.

From €14,995one-time · fixed
  • Discovery workshop + fixed scope
  • Custom schema, workflows and integrations
  • AI search across your unified sources
  • Deployed to your EU cloud (or ours)
  • You own the code
  • Walk away at any phase - keep what’s built
Phase 2 · Ongoing

We run it.

From €695per month
  • 99.9% uptime SLA
  • 24/7 customer support
  • Weekly release cadence
  • Quarterly roadmap review
  • Priority support · 2h response
  • Unlimited users, no seat fees
Want an estimate for your platform?
Answer 6 quick questions. We'll show you an estimate based on similar projects we've delivered.
FAQ

Questions, before you ask them.

Get in touch

We build a business platform shaped to your workflows - the way a custom dev shop would. Then we host it, monitor it, update it, and operate it 24/7 - the way a SaaS company runs a product. You get the fit of custom with the reliability of a subscription service, on one fixed monthly price. And you own the source code throughout.

You can, and for some teams that’s the right call. But generic SaaS forces your business to adapt to someone else’s workflow model. If your operation has bespoke processes - approval chains, compliance steps, industry quirks - you’ll spend years working around the product, or paying integrators to bend it. Zelfware starts from your process, not a template.

Yes. The full source code is yours. You can audit it, hand it to another vendor, or run it yourself - no exit fee, no lock-in clauses, no licensing of our code back to you.

Your choice of Frankfurt or Amsterdam, in your cloud account or ours. Only your team and a named on-call engineer have access, and every request is logged. No data ever leaves the EU. We’re based in Denmark and operate exclusively on EU infrastructure.

Every platform we build includes AI search across your unified data. Models (Anthropic, Google, OpenAI) run over your data via API, retrieve the specific records that answer a question, cite them, and discard the context. Your data is never used to train anyone’s model. AI works on Zelfware because we put your tools and data in one place first - most AI tools fail because the underlying data is scattered across 8 systems.

Most platforms go live in 4-8 weeks. Complex ones (multi-entity, regulated, heavy integrations) take 10-14 weeks. You see a working prototype within two weeks of signing Phase 1.

Ready when you are

Stop adapting your business to software. Let’s build the platform you actually need.

30 minutes with our team. We'll talk through your operations and what we'd build - and walk you through a real platform we've delivered for someone else.

Free 30-minute discovery call · no commitment.